On Instagram, you can convert your personal or business account into a public creator account to access features that make it easier to control your online presence, understand your growth and manage your messages.

To switch your personal account to a creator account on Instagram:

1. Go to your profile and tap the 3 stacked lines in the upper right corner.
2. Select Account type and tools.
3. Select Switch to professional account.
4. Select your category. You can choose a category that best describes what you do and tap Done.
5. Select Creator.

To switch your business account to a creator account on Instagram:

1. Go to your profile and tap the 3 stacked lines in the upper right corner.
2. Select Business tools and controls.
3. Select Switch account type.
4. Select Switch to creator account.
5. Select Switch.

Once you’ve set up your creator account, you'll have access to the professional dashboard to see your insights and view your eligibility to use monetization tools on Instagram.

How to connect a Facebook Page to your professional account

To add or change the Facebook Page that is connected to your Instagram professional account:

1. Go to your Instagram profile.
2. Select Edit profile.
3. Under Public business information, select Page.
4. Tap Create Facebook Page or Connect an existing Page.
5. Choose a Page from your Pages that you'd like to connect to or select Create a new Facebook Page.
6. Tap Done after you've selected a Page or created a new Page.

Your professional account is now connected to a Facebook Page. If the Page you'd like to connect is not showing in the drop down from your profile, it may be because you don't have Facebook access to that Page. Check your Page's settings and make sure you have permission to add that Page to your Instagram professional account.

Helpful links

Step-by-step guide: Switching from Instagram personal to creator account
‍How can I create a Facebook Connected Page?
‍Navigating Instagram: Personal vs. professional accounts for influencers‍