The Campaign in a Nutshell

GLO Agency partnered with Heylist to activate 60 nano-influencers for two distinct campaigns on behalf of their client, Bleu Lavande, a wellness brand rooted in lavender-based self-care products. The results? A staggering 265 pieces of original content, ranging from beautifully styled photos to authentic product storytelling.

Each campaign had a clear objective:

• Campaign 1: Build broad brand awareness.
• Campaign 2: Drive exclusive offer engagement and product conversions.

Heylist's platform made execution seamless—allowing the GLO team to recruit creators, distribute campaign briefs, track performance, and optimize strategy in real-time. No back-and-forth emails. No spreadsheets. Just clean, efficient collaboration.

“With Heylist, we were able to work smarter, not harder,” said a GLO Agency team member. “It streamlined our process and let us focus on creative strategy, not logistics.”

Why Nano-Influencers Worked for Bleu Lavande

Unlike celebrity or macro creators, nano-influencers (typically with <10K followers) are real people with real influence in their niche communities. They might be yoga instructors, new moms, students, or wellness enthusiasts—but what they all have in common is trust.

Their audiences aren’t scrolling past their posts. They’re engaging, commenting, and—most importantly—buying.

Here’s why nano-influencers made such a strong match for Bleu Lavande:

• Their aesthetic aligned naturally with the brand’s calming, wellness-forward ethos.
• Their audiences were already primed for self-care products and thoughtful storytelling.
• Their authentic voice outperformed polished ads in driving meaningful engagement.

“The beauty of nano-influencers is that their content feels like a recommendation from a friend—not a brand pitch,” says Vicky Boudreau, CEO at Heylist. “That authenticity is what drives real action.”
For more info about nano-influencer, read this previous post.

The Metrics That Matter

While many campaigns chase vanity metrics, GLO Agency focused on what truly matters: engagement, resonance, and conversions.

Here’s a snapshot of the outcomes:

• 265 pieces of unique content across Instagram and TikTok
• High engagement rates—often above 8%, well above industry benchmarks
• Strong click-through rates and uplift in promo code redemptions
• Valuable UGC (user-generated content) that Bleu Lavande repurposed across their own digital channels

It wasn’t just a win for impressions—it was a win for conversion.

Nano-Creators: The Unsung Heroes of the Creator Economy

This case study is part of a broader trend: the rise of micro and nano creators as the new MVPs of influencer marketing. Their scalability, relatability, and ROI are changing the game for agencies and brands alike.

Heylist’s platform makes it easy to work with this segment—removing friction in discovery, contracting, briefing, and reporting. It’s a game-changer for teams looking to move fast, stay lean, and still go big.

And yes, GLO Agency nailed it.

What’s Next?

With results like these, it’s clear: nano-influencers are no longer a hidden gem—they're a strategic asset. As budgets shift and audiences crave authenticity, brands that embrace this tier of creators will outpace competitors still chasing celebrity reach.

We’re thrilled to have played a part in this campaign’s success, and we're even more excited about what’s next.

“This is just the beginning,” adds Boudreau. “We’re seeing a surge in demand for nano-driven campaigns—and we’re here to help brands and agencies ride that wave.”

Special thanks to Grenier aux nouvelles for highlighting this case study in their influencer marketing issue. The industry is taking notice—and rightfully so.

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